The Effects of SEO and Voice Search on Business to Business Decision-Makers
People making decisions in business-to-business (B2B) markets must consider personal and company needs before they choose a course of action. Now they can use a streamlined voice search system to assist them to market their product and get a faster response. Google Voice Search or Search by Voice is a Google product that allows users to use Google Search by speaking on a mobile phone or computer. The user asks the device, using his voice, to search for data.
B2B Decision Makers and Voice Search Options
B2B decision makers must keep up with such trends if they are to successfully market their goods. We have heard of business-to-consumer search engine optimisation (SEO) but now there is B2B SEO and voice search decisions to be made. Remember that in a business, usually more than one person makes the decisions where consumers are individuals making their own decisions. So B2B decision making is more complex.
Usually consumers can make their own personal decisions based on their emotive and articulate needs. B2B decisions are based on company and personal needs. They have to be liable for any conclusions reached. Any business decision making is a non-stop process that makes up the backbone of the company or organisation. A decision is a strategy chosen from various possibilities that aims to reach specific goals according to the ones doing the decision making.
How does Voice Search Impact B2B Decisions?
Business representatives and Google boffs are starting to realise that voice search is very popular in general society. People use it to find directions, to find something they need and to buy products online. As all age groups start to make use of this new Google technology, business to business decision makers need to keep up and research their role in voice search and they can best benefit.
More adults are using voice search instead of tablets, phones or laptops to search for, and dictate, texts. Did you know that 41% of adults and 55% of teenagers are now using voice search every day? They are using it because it is stream-lined and they love the user experience. Voice is:
- A better option than typing on a phone or tablet
- Useful to internet users who get confused by huge website menus
Google says their voice search mechanism has a 95% degree of being spot on! Predictions are that voice search will be THE search mechanism by 2020, taking up half of all kinds of searches. And this is all using mobile phone technology.
This means that digital marketers need to prepare for business to business SEO using voice search. There are 3 ways to do this:
- Force focus to mobile phones
Change your company’s website to comply with mobile phone users’ needs. More people use voice searches on their mobile phones. They read all their internet research on their phones – small screen, punchy language, clear calls to action. Your website design must be mobile compatible. But, also, companies need to get rid of hinderances in loading their websites, have faster loading speeds, use special videos to promote their wares which show up in vertical full screen mode. And get rid of drop down menus which take too long – rather streamline the entire mobile phone user involvement.
- Go for long-tail keywords
When people talk into their phones, they tend to use wordy language therefore keywords are longer. They talk naturally so businesses need to identify long-tail keywords relevant to their marketing and themes. Then add these to your websites to attract more voice search queries where natural language is used.
- Choose highlighted scraps of information
If you enhance your website for voice search, you actually add value to the SEO all round. If you feature specific snippets of information in your website and users prefer to use these, Google will like you more. It is all about brand recognition. So, voice search means re-prioritizing your SEO and tuning into mobile phone users on the run.
B2B product names should now start to make voice search their priority and with this comes an enhancement of their present SEO. They need to target mobile phone screen layouts and work out how users talk into their phones and what they are saying about brands. Choose the keywords that help you rank high on page one, examine how users search and what they are asking for, then update your website content based on these findings.
The new way to market your business is all down to Google voice search methods and optimized SEO for mobile phone users.