Why you should choose BMG Marketing to design your website?

These days a business cannot afford not to have a website. There are in excess of 600 million websites already in the World and more being created each day. Our team of developers at BMG Marketing makes sure that your websites will not only look awesome but also have the functionalities required to make sure that your website can convert sales and is engaging.

When designing your new website, There are few important points to consider:

1. How are you planning to get visitors to your website?
2. Who is the target audience?
3. Is the website going to answer any questions visitors might have?
4. What actions would you like visitors to take?
5. How do visitors follow my brand and how to stay in touch with you?

Sources of traffic.

Before designing a website you should have a pretty good idea on how you are going to promote your website. The main sources are:

• Search Engines – like Google, Yahoo and Bing
• Social Media – like Facebook, Twitter, LinkedIn, Pinterest etc.
• PPC Campaigns – like AdWords, DoubleClick, Banner Advertising, Remarketing etc.

If you choose to have Search Engines as your main source of traffic – your website needs to be designed around the keywords that are mostly searched for by users. These keywords need to be researched and strategically implemented into your website. An important aspect is also the service area of your business. If you have a business that services clients at their premises you might want to add localisation to your list of keywords.

Social Media is also a great source of traffic, but you have to remember that most of the users will use their mobile devices to browse it. That means that your website needs to be mobile friendly.

Our case study: We had a client who was very active on Facebook yet their website was not mobile friendly. We noticed that the average user looking at the website on the desktop spent 3.31 minutes and the one using mobile device only 44 seconds!

Target Audience – who is your website for?

The first question we usually ask new clients: who is your target audience?

First rule: don’t try to please everyone. Be honest and establish who the website is for and what is its purpose. If you are selling a low cost product or service, so not advertise yourself with fancy & luxurious pictures. You might actually scare off potential clients because your website layout does not reflect your product or service. The opposite is also true, if you are offering a luxurious product or service, make sure your website is equally luxurious and elegant. Else you run the risk of alienating your client base.

Secondly – determine the target demographics of your clients. Are they looking for a service provider in your area? How old are they? Male/female? All these attributes can determine how your website will feel and look.

Question-Answer Purpose

What is your websites main task? Are you trying to solve a problem that your users encounter during their life? Are you going to establish yourself being an expert within the industry? Maybe your website should be more of a blog telling your story? Are you planning to help people by giving them some free advice or DIY solutions?

Call to actions

What would you like your visitors to do? Sign up for a newsletter, come for a free demonstration, purchase the product, call you or follow you on social platform? All these things need to be carefully planned as these will determine the call to actions implemented to the website.

What are call to actions? They are tools and buttons distributed all over the website in strategic points to make sure that the user follows desired actions. Let’s say, that we would like the user to sign up for a newsletter: call to action would be a sign up pop out banner when the user is reading a blogpost.

Building following and creating your own community.

Statistics say that only 1% of your visitors will use your services or purchase your product on the first visits. So how do you stay in the minds of the rest of your website visitors?

Newsletters, rearketing and constant social updates will help you to stay in touch with your followers.