What is SEO?
Google has recently changed its search algorithms and getting a page one ranking is become a lot harder. Basically Google will only promote websites and pages it thinks are authority pages to the top of its rankings. It is therefore your job to create firstly a website and pages that’s authoritative on the services or products you sell. To create an authoritative site or web pages involves you writing strong content and building quality links with reputable websites.
Therefore SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of Google.
If you want to get your website to the top of Google’s page rankings, follow these easy steps!
- Write content that uses words and phrases used by people who search for your product or service
- Build Earn links to your pages by having content people love/need
- Make sure you don’t stop adding quality content, the more the better.
Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it’s SEO.
Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at BMG Marketing. We really love to see the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why.