Website Design

Looking for a professional web design company based in Somerset West or Cape Town? You’ve come to the right place. I you’re looking for a professional web design company that can successfully bring your business online then we are the people to speak to.

We simply make websites that look fantastic and generate sales!

Excellent service from start to finish…

 

Why you should choose BMG Marketing to design your website?

These days a business cannot afford not to have a website. There are in excess of 600 million websites already in the World and more being created each day. Our team of developers at BMG Marketing makes sure that your websites will not only look awesome but also have the functionalities required to make sure that your website can convert sales and is engaging.

When designing your new website, There are few important points to consider:

  1. How are you planning to get visitors to your website?
  2. Who is the target audience?
  3. Is the website going to answer any questions visitors might have?
  4. What actions would you like visitors to take?
  5. How do visitors follow my brand and how to stay in touch with you?

Sources of traffic.

Before designing a website you should have a pretty good idea on how you are going to promote your website. The main sources are:

  • Search Engines – like Google, Yahoo and Bing
  • Social Media – like Facebook, Twitter, LinkedIn, Pinterest etc.
  • PPC Campaigns – like AdWords, DoubleClick, Banner Advertising, Remarketing etc.

If you choose to have Search Engines as your main source of traffic – your website needs to be designed around the keywords that are mostly searched for by users. These keywords need to be researched and strategically implemented into your website. An important aspect is also the service area of your business. If you have a business that services clients at their premises you might want to add localisation to your list of keywords.

Social Media is also a great source of traffic, but you have to remember that most of the users will use their mobile devices to browse it. That means that your website needs to be mobile friendly.

Our case study: We had a client who was very active on Facebook yet their website was not mobile friendly. We noticed that the average user looking at the website on the desktop spent 3.31 minutes and the one using mobile device only 44 seconds!

Target Audience – who is your website for?

The first question we usually ask new clients: who is your target audience?

First rule: don’t try to please everyone. Be honest and establish who the website is for and what is its purpose. If you are selling a low cost product or service, so not advertise yourself with fancy & luxurious pictures. You might actually scare off potential clients because your website layout does not reflect your product or service. The opposite is also true, if you are offering a luxurious product or service, make sure your website is equally luxurious and elegant. Else you run the risk of alienating your client base.

Secondly – determine the target demographics of your clients. Are they looking for a service provider in your area? How old are they? Male/female? All these attributes can determine how your website will feel and look.

Question-Answer Purpose

What is your websites main task? Are you trying to solve a problem that your users encounter during their life? Are you going to establish yourself being an expert within the industry? Maybe your website should be more of a blog telling your story? Are you planning to help people by giving them some free advice or DIY solutions?

Call to actions

What would you like your visitors to do? Sign up for a newsletter, come for a free demonstration, purchase the product, call you or follow you on social platform? All these things need to be carefully planned as these will determine the call to actions implemented to the website.

What are call to actions? They are tools and buttons distributed all over the website in strategic points to make sure that the user follows desired actions. Let’s say, that we would like the user to sign up for a newsletter: call to action would be a sign up pop out banner when the user is reading a blogpost.

Building following and creating your own community.

Statistics say that only 1% of your visitors will use your services or purchase your product on the first visits. So how do you stay in the minds of the rest of your website visitors?

Newsletters, rearketing and constant social updates will help you to stay in touch with your followers.

Some of the website’s we’ve created:

  • Content Managed Websites
  • Landing Page Websites
  • Ecommerce websites
  • Mobile responsive Websites
  • Complete Business Solutions

Interested in Web Design?

 

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5 Questions you should ask before Choosing a Web Designer

BMG Marketing Website Designers in Kleinmond

Here are our top 5 questions that should give you more information than any one hour pitch.

A.)   What is the web agency’s  approach to website usability?

All websites have one thing in common, the type and number of visitors engaging with it. Any visitor to your site must feel instinctively at ease with the layout and easily navigate to pages you want them to find. Most experienced website designers will base their design around the end user. Best practice web design should be focused on a user-centred design should be the emphasis.

B.)   Has the web design agency  worked on similar projects before?

You are the client, you should be get what you want and can afford. Therefore, make sure to ask the web design agency for examples of past projects and don’t be scared to ask how successful these websites were. A web designer that is not willing to indulge your questions is probably someone you would not be someone you want to work with.

If your website developer has not delivered on a similar project before, are they honest about it? Do they offer ideas about how they intend to tackle the new challenge?

BMG marketing believes that in website design a range of solutions should be available to our clients. Some will be similar, all are unique. We offer website design that will be tailored to you.

C.)   Can I meet the team?

This question will immediately show whether your website design agency creates in-house or outsource some if not all of the project. A good smaller agency will have a network of partners that delivers similar quality work. This is fine, as long as there is an existing understanding and synergy and they communicate this fact with you beforehand.

What you should try and avoid is the one-man show. Very few people will be talented enough to efficiently handle all aspects of website design.

D.) Can we change our site later?

Every website will and has to change over time. You have to consider how your website design agency in will handle this aspect.

Will they charge you an hourly rate for required changes, or set you up with a content-management tool allowing you to easily update text, imaging and add pages.

Some changes will however require the services of a website designer, but ask what after-service cost may be.

 

E.)   How can I measure results?

The answer here may become a little technical. You webdesign agency may use terms like bounce rate, unique visits, page views, time on site, inbound links, search-engine rankings, conversion rate, etc.

As soon as you feel overwhelmed ask for simple  explanations and we will gladly take the time to educate all our clients.

In essence you want to know that your investment can be measured and the ROI evidenced.

 

Bonus Tips

  • Check references. Or better yet, meet possible web designers through referrals: people you know and trust who have worked with them in the past.
  • Ask if the pricing is an estimate or a firm, not-to-exceed number.

If you would like to know more about how our team could help your website to thrive today, please do not hesitate to contact us today.