Social Media is Word of Mouth Marketing

This term you have probably heard of recently, Social Media is simply a form of traditional word of mouth marketing. Basically social media is the term given to how business today interact and develops strong relationship with their individual customers through social media platforms such as Twitter and Facebook.

Mass Advertising is a waste of money:

If your company wants to succeed with a social media marketing campaign, you must on no account engage in mass advertising as this is a sure way to kill any customer loyalty.

Mass advertising is defined as just a one way communication channel between a company and the mass consumers. Social Media is more personal, it is built on the idea that you as a company want to build a strong relationship with the individual consumer. This relationship is developed through giving the consumer well thought out content relevant to your industry.

Understanding the Customer is More Important

If you have tried a social media campaign and it has not been successful, it is because your campaign failed to properly understand your target customer. The social media campaigns that succeed are the ones that understand the target customers.

3 Things Why Some Business Failed on Social Media Marketing

We have put together three common reasons as to why a business will be unsuccessful when attempting a social media campaign.

• One common theme is that these business’s are always the prime focus, not their customers. Their social media content is all about themselves without relating to the targeted customers.This is a sure way of alienating your target audience and having a failed marketing campaign.
• Another common reason for failure is that these businesses treat their customers like numbers.Once they have enough followers they will just blast them with discounts and promotions. Customers are not very forgiving for blast advertising and will quickly get irritated with the constant promotional pop ups.
• The last common reason is that these businesses do not treat their customers’ feedback seriously. Many businesses that failed on social media is because they failed to take their customers feedback for granted.Companies that do not treat their customers with respect will quickly realize how fast social media can destroy a brand. The general rule here is that the customer is always right and that a pissed off customer can really do brand damage if they have enough follows on Twitter or Facebook.

The Word of Mouth Marketing Effect

One sure way of succeeding with a social media marketing campaign, is for your business to create a positive word of mouth environment.

Traditional word of mouth marketing has been around for ages, but its perseverance is due to the success it can generate. Every customer has the ability to market your brand to hundreds and even thousands of friends within a matter of seconds. So, we need to treat  every single individual customer well.  It is as simple as that.