SEO at its most technical level is all about the details. The tiny, precise details that nobody else will notice, but can make a great difference to your website’s place on the search engine results pages – which is why SEO tools are an essential part of anybody looking to rank.

When the hours of tireless fiddling, repeating and testing pay off with an improved search engine ranking, it can be a genuinely rewarding feeling – especially when it results in direct traffic or even revenue growth.

However, that does not stop the endless work from being tireless, thankless or at times even a bit boring.

Everyone sometimes need a helping hand, and when it comes to SEO you luckily have a ton of SEO tools at that will help with your day-to-day maintenance and assist you in speeding up the research that goes along with keeping your website healthy.

To further help you – and to save you some money – we have compiled a list of the very best free SEO tools that are currently available. This list has been compiled with the use of personal experiences, research and recommendations given SEO experts on Twitter.

1) Search Console

Before attempting use the first of our recommended SEO tools, make sure you are signed up to Google Search Console.

This is where Google will communicate any problems with your website, and it is also where you can submit content for crawling, monitor the performance of your site, view the search queries that brought visitors to your site, monitor backlinks, etc. you would be crazy not to spend some time on Search Console every week.

2) Google Keyword Planner

This SEO tools is one of the most popular for a very good best seo toolsreason – it is a more attentive version of the AdWords Traffic Estimator tool and Google Keyword Tool, and the emphasis is on doing one simple thing: to make it easier for advertisers to move through the procedure of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a great start.


Rank Brain is an AI (artificial intelligence) program that is used to help process Google search queries. RankBrain uses AI to embed large amounts of written language into mathematical units, called vectors, that the computer can understand.

This is definitely one of the most essential keyword tools according to SEO expert, Martin Albrechtsen.

4) Screaming Frog – Spider Tool

The Screaming Frog’s SEO Spider was perhaps one of our most prolifically recommended SEO tools. The SEO Spider is a desktop program that you can install on your PC, Mac or Linux device which spiders websites’ links, images, script, apps and CSS from an SEO perspective.

5) Free Sitemap Generator

Here you can create free HTML, RSS and Google XML Sitemaps for Online, Windows and WordPress. It is compatible with Google, Bing, Yandex and Baidu.

6) Copyscape

Among the most essential SEO tools is Copyscape. It gives you the ability to track down scraped or stolen content from your site throughout the web.

7) Google’s Mobile Friendly and Speed Test Tool

People are five times more likely to drop off of your website if it is not mobile friendly. This is why you need to run your website through SEO tools like Google’s site speed and mobile test tool.