Many eCommerce businesses believe that they do not need to bother with blogging due to the fact they have thousands of products, unlike small businesses. However, according to research, eCommerce blogging can greatly benefit eCommerce businesses.
Seewhy research proved that 99% of people won’t make a purchase upon their first visit to your website. Also if you have ever heard of the popular marketing axiom known as ‘The Rule of Seven’, you will know that the majority of prospective buyers will not make a purchase from your store until they have seen your businesses marketing message at least seven times.
Another reason why eCommerce blogging is beneficial, is the fact that Google and other popular search engines favour websites with large amounts of content. If your site has great volumes of targeted SEO optimized content, it will definitely help you raise your position in search engine rankings, thus increasing your website traffic and ultimately your sales.
Below are five ways that eCommerce blogging can become a vital part of your SEO strategy:
Publish evergreen content
In order to compete with large competitors who tend to spend millions of rands on marketing and SEO, blogging could possibly be your answer.
However, in order to actually be a worthy competitor you cannot simply create any content, you need unique evergreen content.
According to research, content of more than 1000 words, rank better on search engines. In fact, it has been proven that in order to rank in the top 10 positions on Google, you need content of at least 2000 words.
So if you really want to get the most out of your eCommerce blogging, then your best bet is to invest in long-form content.
Publish more content
In order to really reap the benefits of eCommerce blogging, you need to publish more content. Your website needs constant new content that promotes its core product and category pages. In fact, according to Hubspot, businesses that publish more than 16 blog posts every month, get over 3.5 times more traffic than businesses that publish four or less blog posts every month.
So clearly in order to be a worthy competitor, you need to frequently publish new content on your eCommerce blogging page.
Blogging and internal links
According to research by Mention, simply by implementing on-page SEO strategies such as internal link building, website traffic can be increased by 373% in only 6 weeks. Internal links are one of the most underrated on-page SEO techniques that can really help your eCommerce blogging thrive.
Use eCommerce blogging in your link building strategy
We all know what an important role links play in search engine rankings and people are far more likely to link to your blog than to a product page on your eCommerce store.
Keep in mind that in order to get links, you need to create high-quality content that people would actually want to link to.
If you do this right, eCommerce blogging is definitely worth it. Research shows that businesses that have an active blog, get 97% more links than websites that do not have an active blog.
A lot of people type questions into Google rather than keywords. Something like “What is the best smartphone?” is a very popular search. Of course you cannot title product pages with such titles, but you can create a blog post with that exact title – or any question searches that people tend to type into Google. A blog post like this can then compare the different smartphones on the market.
eCommerce blogging makes answering user questions easy and ultimately you can lead users from your blog to your product pages.
After reading these five main points I hope that it is now clear how beneficial eCommerce blogging can be – not only for increasing your rankings on search engines, but also for increasing your website traffic and ultimately your sales.