Guide to Ranking Google Keywords

You might know what keywords are and which Google keywords relate to the services you offer, but do you have any idea how, where and when you should use them in order to improve your SEO and make your business rank for specific keywords?

We have assembled a list of pointers that will help you rank for Google keywords when you are creating content for your website:

1) Ensure that your keyword or phrase appears in the first sentence – or at least amongst the first 100 words of your post or page. This is far more important than the frequency of the keywords.

2) According to Jayson DeMers, the placement of your keywords matter a lot more than the frequency. If you were to post “best coffee shops” once in the title tag of your site and once in the header – it will have a far greater effect than if you were to stuff it into the body five times.

3) Here is how the keyword priority breaks down for Google:

  • Meta info and headers
  • Body copy
  • Sidebars and footers

4) The keyword or phrase needs to be the most regularly used term in the body text of any webpage. This is known as keyword density. However, you should not overuse this signal – if you stuff the body with keywords then your text will not be readable and Google will most likely penalise you for not writing for actual human readers.

5) Your Google keywords also need to be completely relevant to whatever subject you are writing about on the post or page. If you want to rank for ‘best coffee shops’ and you stuff every page with the keywords even if they have absolutely nothing to do with the body, then you will be penalized.

6) Also keep in mind that your focus keyword should be located in your title tag, meta description, H1 tag, article text, as well as be sure that the relevant Google keywords can also be found throughout the content as well as the H2 tags.

7) Try to make sure that the key phrase is an exact match to whatever the searcher will type into the Google search bar. Natural language in search is becoming more and more prevalent, especially now with the rise in voice searches and Google’s great understanding of natural language searches.

So, if you wish to rank for “how do I make a chai latte?” make sure that it is exactly how you will write it in either the headline or the H2 tag.

8) Last but not least, remember to be careful not to focus too much on a single key phrase, otherwise your website could grow repetitive, and as a result, earn a penalty.