Five Essential Elements for Mobile SEO Success
Mobile traffic has officially surpassed desktop traffic. This means that more people are visiting websites with the use of their mobiles, than they are using their PC’s. In spite of this fact, many people still have not taken advantage of all that a mobile optimized site has to offer. Without a mobile optimized site, many people will simply drop off your website – not to mention the the fact that you will never obtain mobile SEO success. In 2015, Google announced Mobilegeddon – a “rule” that punishes websites that are not optimized for mobiles.
Here is our list of the five most important elements for mobile SEO success:
Mobile Site Types
Selecting the right type of mobile site is extremely important.
Responsive site: A Responsive Web Design technique allows you to display the exact same website, with the same website code, but the site morphs, depending on the screen size. Many businesses use responsive website due to the convenience, lower cost, the ease of maintenance, and quick turnaround. This type of site is recommended by Google.
Parallel mobile site: A parallel mobile site is a detached version of your site that is created specifically for mobile users. Creating a parallel mobile site allows you to offer the best customized mobile experience for users without changing your desktop website. This is most the best option for large-scale websites.
Dynamic serving site: A dynamic serving site detects and presents a custom page that matches the users’ device in the same URL. This type of site provides a great custom mobile experience while using the same web URL for both the web and mobile site.
User engagement influences search rankings greatly, so optimizing content for mobiles is extremely important when it comes to mobile SEO success. This includes headlines, images/videos, copy, forms, and also call-to-actions.
Mobile Search Engine Results Display
For mobile SEO success, the SERP real estate is extremely valuable. Due to the portrait landscape of Smartphones, only the top two Google results will be visible above the fold in search engine results pages. Furthermore, Google often also shows maps, algorithmic answers to searches, or related apps directly above or below the first result.
This is why you need to optimize your SERP listings with the use of relevant rich snippets and rich cards. These can help you gain a competitive advantage and attract more user attention and as a result, more clicks.
Mobile Local Search
If you have a business with a physical location, then you want to be found by the people searching for your services in your local area. Local SEO consists of optimizing your content in such a way that it will attract more users who are close to your business. With the use of local SEO, it is possible to get noticed for keywords that you would have thought were too competitive to rank for. Your website might not be ranked in the top ten search results for a certain keyword, but it might still rank in first place in the Google maps results. So make sure that you optimize your site for Local SEO in order to obtain mobile SEO success.