When you are trying to optimize a new blog for SEO, the majority of people and businesses get confused. Sometimes there is too much information, and guidance can simply be too technical.
There are 3 top-ranking signals that are used by Google in order to determine if a blog is relevant to a specific search and how high they should rank in search engine results pages:
Content – How relevant is the blog content to the search?
Links – Is your content of high enough quality to be linked to?
RankBrain – Artificial intelligence that used in Google’s algorithm.
Here are five tips to optimize a new blog for SEO:
Creating a new blog for SEO can be quite easy depending on your experience. However, the real work starts prior to creating quality content.
Firstly, you will need to research and make sure you understand the keywords potential clients are using to search for your particular products and services.
You need be careful to avoid mistakes like using over-specific keywords with no traffic or using keywords that don’t convert or are irrelevant to your business.
Generate an XML sitemap
XML sitemaps are files that generate a list URLs of a site along with metadata about each URL, such as when it was last updated, how relative it is to other URLs in the site and how often it changes, so that search engines can intelligently properly crawl the site.
With use of the above-listed benefits of submitting your sitemap to search engines, your content is better understood by search engines and it also ranks better on the search engine results pages.
Fix your URL slug or permalink
URLs or permalinks are vital in optimizing a new website, by having unnecessary characters in your URLs (like irrelevant numbers or question and punctuation marks) how your website is understood by search engines might be effected, which makes it hard to crawl and indexed except in cases of authoritative websites.
When creating URLs for your blog avoid using dynamic URLs such as www.websitename.com/?p=343123064 – they are unappealing and do not tell search engine crawlers or blog visitors what the page is about. Instead use statics URLs like https://websitename.com/pagename/pagename.
Title tag and meta description
Every single page on your blog for SEO needs to have a unique title tag that outlines what the page is about. By having your keywords in your title tag, it can help your page rank higher in search engine results pages. Title tags can exceed the 70-character limit and also include your business or brand name with an additional keyword.
The meta descriptions on your pages, describe in greater detail what every page is about. In order to maximize your meta description, fill out the description with your readers in mind as this determines whether or not users click on your blog link from search engine results.
By making your blog for SEO mobile friendly is a win-win for both you and your blog visitors, leading to higher rankings from search engines and better SEO. According to consumer barometer with Google, in most cases, smartphones are used at least (if not more [than]) as often as computers when accessing the internet.
With Google’s update to their algorithm, mobile friendly sites are now ranking higher than non-mobile friendly sites.