Our Top 7 Online Marketing Tips to get your website visible on Google!

Tip 1: Content Marketing

Without using Content Marketing in your online marketing strategy, you will struggle to get serious rankings in Google. Content marketing is the art of communicating with your customers and prospects without directly selling your products or services. Instead of pitching your products or services directly to the visitor of your website, you are in fact delivering information that makes your buyer more intelligent. Through content marketing you are able to attract a visitor to your website by offering a solution to the problem they face. Lets look at this practical example of how content marketing works in reality.

Example: Mr. Smith has a green pool, he goes onto Google and types in “How to fix a green pool?” Google responds with suggested sites that may answer his question. This is where content marketing comes in, you as the local pool company write an article about how to fix a green pool in 10 easy steps. This article is then suggested by Google as it offers an answer to the web surfer’s question. The article opens on the website of the local pool company, the web surfer gets his tips and decides to pop round to the pool company to purchase the chemicals needed to fix the issue. Google rewards content marketing pieces and it helps with constantly providing new content to your site, which Google loves. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.

Tip 2: Social Media Marketing

You need to include social media in your online marketing strategy, Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.

Social media allows for the seamless sharing of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media is a vital tool to grow your business brand and attract new customers. Social media platforms such as Twitter, Facebook, and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created.

Social Bookmarking tools and news sites such as Digg, Delicious, Reddit, and countless others make finding specific information, images, or websites increasingly simple by assigning or “tagging” individual sites with searchable key words. If you want your business to grow online, Social media is one of the tools to get the job done. 

Tip 3: Image-Centric Content

There are currently more than 2.5 billion camera phones in use, not surprising considering we are in the age of visual culture. Photos are becoming the ‘universal language’. Incorporating Image centric content into your website and online marketing strategy will serious help to boost traffic and improve your conversion rate.

Tip 4: Less will be more

Online Marketing will be focusing on the less is more approach, what we mean by this is a video can speak 1000 words. You can use images and videos to relay complex content to your readers that would usually get a low Fleish Reading Score and therefore be penalised by Google. People also, do not have time to read long articles, a two minute video is easier to watch than to read a A4 page article. This form of marketing is by no means stand alone and simple aids the other tips in creating a super star website that Google loves and rewards with a top page ranking.

Tip 5: Mobile-Friendly Content is necessary

Having a mobile friendly website is vital in the age of smart phones. The wonderful news is that we exclusively work with WordPress and therefore most of our themes are already mobile compliant, so no need to design a separate mobile friendly site.

Tip 6: Quality backlinks to credible partner sites

Making sure that your website is linking up with credible partner websites to help boost traffic is a sure way to help grow your online marketing presence and ensure a successful marketing campaign. The trick here is to make sure you link with quality sites and not just any old website; we can assist you with finding top sites to help boost your profile.

Tip 7: SEO is a must

Without a clear SEO strategy, your website will simple not get any decent growth. Of all our tips this is the most important one, you need to work with a professional company who can show you clear results in the shortest time possible. SEO is complex and definitely will not be going anywhere anytime soon. If your website is not currently being SEO positioned, then you should give BMG Marketing a call today for a competitive quote and guaranteed results!