10 SEO Tips to Appear at The Top of Google Search Results
Getting at the top of Google search results is probably the goal of every business on earth – and if it is not, they just don’t know what it means to be at the top of Google search results. Unfortunately, to most this seems like some unattainable dream. However, as a business owner, you will be happy to know that there is still hope for you. We have assembled a list of the 10 most effective tips to get your site at the top of Google search results.
Optimize your site for RankBrain
RankBrain is Google’s machine-learning artificial intelligence system. Its purpose is to answer new questions that have not been asked before. 450 million out of the 3 billion daily searches on Google is unique. This is why you should be sure to create content that answers unique queries and is specifically relevant to your audience.
Optimize for ‘Near Me’ Search Queries
With mobiles being the main driver for local search, it is essential to optimize for that. Be sure to optimize your site for ‘near me’ queries.
Optimize Your Local Presence
It is essential for your business and your search engine presence, that you optimize your site for local SEO. To do this, you need to optimize you Google My Business page. Some of the features you need to be sure to have include:
- Choosing the correct categories.
- A long and unique description of your business.
- Key information regarding trading hours.
- A local phone number and business address.
- Tons of images.
- Regular updates.
- Visible customer reviews.
Optimize for Natural Language and Voice Search
According to research Google Voice Search queries have risen 35 times in the last 8 years. This makes it essential to optimize your site for natural language and voice search. Voice searches make use of more direct queries instead of keywords – keep this in mind when creating content for your site.
In order to really trend in Google’s search engine results, you need to be sure to create content that answers questions. Think about questions people will type into their Google search bars and build content around that. For instance, create a blog post titled “Which mobile network is the best?” and create content around it.
Pay for Ads
Paying for ads is probably the best way to attract visitors to your website. Make use of PPC, sit back and watch how your website clicks skyrockets.
Get in Top Stories, Implement Amp
If you can get into the top stories in Google news, it is sure to attract some temporary traffic towards your website. This won’t last, but it is still useful in the short run. Also, make sure that you implement Accelerated Mobile Pages. This is a Google program that allows webmasters to create fast, stripped-down, instant loading versions of web-pages that cater specifically to mobile users.
Be Mobile Friendly
If your site is not yet optimized for mobiles, you have some serious catching up to do. The majority of people use Google to search for local businesses, which is why if you don’t have a mobile optimized site, you could be losing tons of business.
Speed Up Your Website
People tend to drop off a website if it takes too long to load. You need to do everything in your power to optimize the loading speed of your website. Finding a professional web design agency to do this will be your best bet.
Optimize Your Twitter Presence
If you did not know about this already, Tweets are now included in Google search results. This makes Tweeting regularly almost as important as blogging regularly. Also, be sure to remember to use keywords in your Tweets.