These days you need your website to work as hard as you do to bring in new business. The quality of the leads that your website can generate will only be as good as the website that produced them. Fortunately, designing a landing page that’s built for leads doesn’t have to be overwhelming or time-consuming. Our team at BMG Marketing have put together a list of steps that you can follow that are proven lead generation boosters that can not only increase conversions, but can also increase your site’s trust factor and authority.

1. Include a Contact Number

Make sure you add a contact number to your website. Doing so increases consumer trust and lends credibility to your offer. Even if your customers don’t actually call, the presence of a phone number does bring them some comfort.

2. Post Forms on Every Page

Having easy access to the actual lead generation form is paramount to increasing the number of viable leads through your website. The less information they ask for, particularly on the first step, the more likely people will be to part with their valuable personal details.Putting lead generation forms above the fold increases the likelihood that customers will notice them and fill them out, particularly if there are visual cues such as arrows and an enticing offer such as a free quote.

3. Add Photos and Testimonials For Greater Credibility

Testimonials can be a powerful marketing tool, but adding photos or even rich media such as video or audio can take them a step further. While the rich media versions may be too bandwidth-heavy for lead generation websites, solid testimonials can have a powerful impact and lend support to your offer.

4. Make Your Videos Speak to the User

Online videos bridge the gap between online and off-line commerce, as well as greatly increasing conversion rates for a wide range of industries — particularly e-commerce websites. Videos help the user feel more informed and confident of their purchase.

5. Use Power Words When Describing Your Offer

Powerful action verbs such as “get”, “feel” and “have” are strong compellers because of their active tone as opposed to “imagine having”, “imagine feeling” and so on. Using action oriented words in your offer places the customer in a pivotal role as the one receiving the benefits as opposed to simply imagining them.

6. Consider the End-Goal First

When it comes to lead generation, begin with the end in mind. What exactly does a “lead” mean to you? Defining this will make your testing and analytics goals even clearer, and help you determine exactly what actions you want the user to take as they progress through each stage of your sales funnel.

• Is a lead considered someone who fills out a form?
• Someone who signs up for a newsletter?
• Requests a callback?

Clearly define your starting point and you’ll have a much easier time adjusting your conversion goals accordingly.

7. Make Good Use of Whitespace

Whitespace (also known as negative space) is one of those ‘little things’ in web design that can make a big impact. Rather than striving to fill up every empty area on a page, give your content, photos and call to action buttons some breathing room. There’s no need to add something just to take up room – it can end up only serving as a distraction to your customers, and lowering your conversion rates as a result.

Our team at BMG Marketing can really help you develop your website to be a really lead generating tool. If you would like to know more about how we can help you today, please do not hesitate to contact us today!