Our 5 Top Tips to Creating a Successful Content-Marketing Campaign:

The term “Content Marketing” is all over the internet these days and if used correctly, if can be a powerful tool at assisting with growing your brand and boosting your Google website ranking. If done right, a well-executed content marketing campaign has the power to position a business as a topical authority and establish the owners and executives as experts within their respective industries, this leads to trust as potential clients will feel more comfortable doing business with a “expert” . Content marketing can really be an effective marketing tool and if you follow our top tips, you will see results when running your marketing campaign:

Tip 1: Make sure you know your target audience and that your content is relevant:

Each social network has a unique identity and audience, not all social media sites are not the same. Some are more aligned to men (Google+) and others are more popular with women (Pinterest). Check the current information on the sites to determine where to share your content to the to best effect.

Make sure you monitor what your target customers are sharing on social media. By making your blog posts relevant to readers, they may pass along your content as well and become your advocate, awarding you with free, yet most valuable, marketing.

Tip 2: Make sure you avoid constant self-reference:

Your target audience will not reward repetitive self-reference within your content or blogs, this will simply alienate and not stimulate engagement. To ensure that your content get through to your target clients, make sure that you, use stories and relevant examples to illustrate the benefits your business has to offer.

Tip 3: Share what works:

When creating content for your business, consider your own time schedule and talents. Sitting down to write a white paper may be painful for many people, and small businesses may not have the time or resources to produce one. In this instance, you should consider using a SEO agency that can “Ghost write” quality effective content on your behalf. These services are usually extremely affordable and it gets the job done. Freeing you up to focus on running your business.

Tip 4: Consider curating:

If you curate and share content from others, your audience will look to you as a reliable source for information on a specific topic. A secondary benefit of sharing third-party content is that you build relationships by broadening the conversation with others within your industry.

Tip 5: Keep track of how your posts are performing:

Make sure you track all the comments and responses that your blogging or content brings in. If you find that one piece is getting more interest, then tailor your approach to focusing on exploiting that, if you find that a certain piece isn’t getting much interest, then scale back. You need to keep moving in time with the market response and keeping on top of this will yield positive results and ultimately translate into more sales and business growth.

BMG Marketing can help your business with all its SEO and content marketing needs, if you would like to know more about how our firm can help you today, please do not hesitate to contact us today!

Content Marketing Tips