You need to update your website on a regular basis, many businesses see a website as a project that has a clear beginning and end, the truth is that if you want your website to function and deliver the best results then it needs to keep up with the technological changes and constantly be improving.
If you existing website is not producing the sales or leads you expect from it, it could be due to outdated content and by implementing a strategy to update your site, this could have a massive impact on driving new leads and customers your way.
Some of the Benefits of Regular Website Updates
- Impress new visitors with fresh and relevant information for anyone visiting your site. Make it obvious to visitors with timely information that your doors are still open and ready for their business.
- Add useful Tool for your Customers – If your website is doing what it needs to do, your visitors will take the time to read through your content. Which is a good thing, but what if that content only changes once per year? What reason does your visitor have to come back and read more? Will they remember to try back in a year? At some point, you will have something you really want those users to see: a new product launch, an upcoming event, or a new service offering. Can you wait a year for visitors to notice it? Regular updates will help to train users to come back to your website because you have something new to offer them on a regular basis.
- Search Optimization – Want search engines to pay more attention to your site? Updates give them more reasons to come back and take another look. Search engine spiders crawl sites looking for updates, if you have none, then they have no reason to continue to list and rank your pages.
We have found that once our customers started paying more attention to the their websites, making sure they were performing updates on a consistent basis, metrics like number of visitors, number of ranked search terms and number of pages shown in search engines began to improve.