Google’s new search algorithms, herald a new era of SEO strategy
Google has recently updated its search algorithms. The new Panda, Penguin and Hummingbird search algorithms will affect around 90% of online searches. The purpose of these algorithms is to strip out “bad searches” – websites that are filled with keywords, duplicated content and manipulated hyperlinks. This now means that in order to obtain higher search rankings a website will need to show quality, original and relevant online content to its viewers.
SEO has changed dramatically as a result of these new algorithms, the traditional method of SEO is technically dead, because the way that links used to be built to develop traffic is no longer valid under this era of Google. Today, the trick to getting to page one of Google is with a heavy focus on content marketing.
The SEO industry will still be relevant and required to get your website where it needs to be, but traditional SEO professional need to be more creative and not only be able to create great original content but also be able to effectively share if across social media platforms for their clients.
Google is now ranking websites based on the quality and context of their content, Google is also focused on rewarding websites that have content that is engaged with by users, so factors such as how long someone spends on your site and how many organic links it has is a major factor in good positioning.
With Google’s algorithm changes, Google’s search is becoming more human-friendly. People are now searching online using questions and complex phrases rather than just entering stand-alone keywords. To solve their query, it makes sense that content marketers meet this content demand, with SEO in mind.
BMG Marketing specializes in content marketing and we have a team of skilled professional that can create affordable and powerful SEO friendly content on just about any subject imaginable. Let us do the hard work of researching and writing the content articles needed for Google and let you get back to running your company.
