Basic, yet important information about Search Engine Optimization in not IT language:
What is required by Google in order to achieve high rankings?
- Website content
It is very important that the body text of every page extends 400 words. The content is a crucial part of Google optimization.
- Focus keyword.
Every page should have a focus keyword. The best SEO practice is to establish one focus keyword phrase for every page and then build the content around it. Not the other way round, which is a mistake that many business owners make. The best SEO practice advises that you shouldn’t use the same keyword more than twice within the entire website.
So let’s say your keyword is “cars for sale” – you should build only two pages with this keyword. Other ones can be for ex. “cars for sale cape town” etc. This is to prevent spamming Google with the same keyword over and over again. If you build too many pages around the same keyword Google might think that you are trying to trick them and build non-human content just to attract the search engines. If they realize that you were trying to create fake content – the Penguin comes and your website goes into Ice Age for a long time. Last thing we want!
The keyword density should be approx. 1-2%, which means that the keyword phrase should be used 1 to 2 times for every 100 words of the text.
Is your content built around a keyword phrase? Don’t know how to do it? Click here or contact us for help. We will run a free audit on your website.
- Meta Descriptions.
Meta description is a short text that you see under the title on Google search results. Meta descriptions work the best if they include the keyword phrase of the page.
Your business has two lines and 156 characters to introduce itself to the world and tell what the page is about. Let’s make sure that it is done properly and includes a focus keyword of the website.
Do you have great, eye catching meta descriptions for every page? Don’t know how to do it? Click here or contact us so we can do some research and provide you with a free audit and the summary.
- Headings, titles, bolded text.
The headings have to be distinguished by using H1 (heading one), H2, H3 and so on. Titles are the names of each paragraph which makes it easier for Google to understand what the parts of contents are about. Similar to humans Google like some parts of the text to pop out and highlight the important parts. Titles, similar to magazine or newspaper reads are crucial for the reader to easily go through the text and get the message.
The same principal applies to bolded text. Google, similar to a user picks up the important phrases much easier, if the text is bolded.
Additionally the opening H1 (header one) should include the keyword of the page, just to confirm that what you are writing about is titles properly.
Do you have prominent and eye catching headings on every page? Don’t know how to do it? Contact us for help.
- HTML vs Text Ratio.
The TEXT / HTML ratio is the ratio of the number of characters of plain text to the page’s HTML code, expressed as a percentage. The higher the number, the greater amount of content is on your site, and lesser HTML code. A value below 10% means that there is too little text or that the HTML code is “littered” or negligent. We make sure that the TEXT / HTML ratio is not below 10%.
Do you have the HTML/Text Ratio below 10%? Don’t know how to do it? Contact us for help.
Images must have the ALT attributes. ALT Attributes are like titles for each picture. Google likes pictures. We all do. It breaks the text visually and makes it easier to follow. Problem is Google doesn’t really have eyes – so the only way for it to see your images, is to have the description on what the picture is about. It also adds extra keywords to the text, in a clean and not “spammy” way, which is what Google likes.
Do you have ALT Attributes on all your images? Don’t know how to do it? Contact us for help.
This part of your website’s success on Google rankings is crucial.
In the old days websites were just business cards. Companies were telling potential customers what they do and how to find them. Things have changed. A lot. These days Google wants you to prove to the world that you are an absolute expert within your industry. That’s why you MUST have a blog. Imagine all the conversations you have with your potential and existing customers: your sales pitch, your arguments, your feedback, your opinion etc. Google can’t hear them. So you need to make sure that it knows what you tell your customers. Within the reason. Always try to “create a hunger” to contact your business to get more information.
That’s just one side of blogging. The second are articles about general trends and information within your industry. You just need to remember that Google absolutely despites copies. So whatever is written HAS TO BE UNIQUE, original and structured properly for SEO.
Unique text is a real challenge especially for companies that sell products. Most producers and brands give the resellers their product specifications and “shops” are almost forced to use them as descriptions. As an example lets use the electronic goods, like a laptop or a cellphone. It is not easy to promote your online shop even if you have the best prices in town. Rewriting the content is a must. You can also do more to promote the product; add reviews, forums, open questions etc. All these things will engage the public and attract more potential customers.
Do you like blogging? Are you an expert in your field? Read more how to create a fantastic blog for your website or contact us for help.
We also provide a service which optimizes the articles written by the client. Contact us for a quote.