Our Top 5 Steps to building a Great Website
Our first point of departure to make a great website is to plan your website design. Just as an architect would draw up plans for your house, you need to approach your website in a similar fashion. Your website is usually the first thing people look at. The right approach to planning a great website is to work backwards, by answering the following 5 questions:
1. How will you get people to your website?
What we are asking here is how do you plan to market your services and what kind of marketing techniques will you be using to attract your target audience?
- Is it search engine optimization?
- Pay-per-click advertising?
- Social media?
This is a crucial step, as it often answers many of the questions that will follow.
2. Who will be coming to the site?
Your website needs to take all kinds of visitors by the hand and help them find what they are looking for. Within a few seconds of getting to your site, a visitor needs to know what to do next.
- Do they need to sign up?
- Should they click a link to learn more?
Once you determine what visitors are coming, you’ll be able to determine what they need to do once they get there. You cannot please everyone, you need to have a website that is clearly laid out to direct visitors wherever they need to go. If you do too much your website will become busy and difficult to navigate. Focus on a few key features that majority of your visitors will benefit from.
3. What questions will my visitors have?
- Am I at the right place?
- How long have you been in business?
- Can I afford your services?
- How do I know your product or service is any good?
- How can I learn more about your services and company?
- How do I contact you?
Our Team suggests that you try to answer their questions before they are asked. For example, if your visitors come to purchase a specific product that you’re well-known for in the industry, have that product easily located so they know they’re in the right place and can access product details right away. Clear, short messages work great.
4. What do you want your visitors to do?
- Should they pick up the phone and call you?
- Sign up for something?
- Buy your product online?
A well designed website will guide your traffic where you want them to end up. If you’re selling a product, convince the visitors to buy and make it easy for them to do so. If you offer a service, let them know how and why they can benefit from it.
5. How do my visitors like to stay in touch?
Keep in mind, that most people who come to your website won’t become a customer. In fact, the average conversion rate on the Internet is around one percent, meaning only 1 out of 100 visitors will end up contacting you, signing up, or buying something. Find out what forms of communication your visitors prefer and give them the means to stay connected: e-mail, a blog, Twitter, Facebook, LinkedIn, Google, RSS Feeds, and more. Engaging your customers is important, as most people don’t convert on the first visit. Keep them coming back by identifying your target visitor and catering to the market that best reaches them. If they’re entry-level professionals and they’re constantly engaging in social media, have a social media presence and actively provide them reasons to return to your site. By engaging visitors you’ll give them incentive to return, convert, and hopefully invite their network to do the same.
BMG Marketing can really help to build you a website that will tick all the boxes. If you would like to know more about our services, please do not hesitate to contact us today!