The four pillars of online marketing success
You have a great product or service offering; you build a website and hope that the business will come flowing in. But it doesn’t, this does not mean that your products or services are not relevant or even genius; it simply means that you are not getting your message through to the correct target audience. We have summed up the four pillars that will ensure a successful online marketing strategy.
Pillar 1: Relationships
By creating strong relationships with your target audience is critical to getting your products or services noticed. You don’t have time to constantly hunting down new customers, instead you need to create a valued environment that benefits your existing readers and customers and keeps pulling them back. Traditional advertising simply is too expensive and not providing a good return on investment, you need to focus on getting your readers and visitors to your website to help “spread the word” of what you offer.
One way to achieve this is to have the utmost respect for your audience and your market. You need to focus almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process). You need to commit to creating a quality experience for your readers and subscribers. Give them what they want and they will come back time and again and you will see success and business growth as a result.
Pillar 2: Direct response copy writing
You need to make sure that you stay abreast of the latest social media trends, if this is relevant to your business. Make sure that you advertise your products through problem solving articles that are relevant to the trends currently around, and in turn your articles must stir a call to action response from readers, by engaging and sharing these on social media platforms such as Linkedin, Twitter and Facebook you build up a audience of keen followers who in turn share and through word of mouth, promote your business.
Pillar 3: Content marketing
One of the most important aspects of a great online marketing campaign is high quality content marketing. Without great content, you will not attract the readers to your site, it is vital and Google really rewards companies that invest in marketing themselves through content marketing articles and blogs. You articles need to be strategic and focused. You draw readers to your site because you can help them solve a problem; part of solving the problem involves purchasing either a service or product from you. This is how content marketing works, you subtly sell you services, but explaining how they can be applied to real life issues.
Pillar 4: Have something worth selling
The last trick to succeeding with an online marketing campaigns to make sure that you have something that is worth selling. If it is a product or service, make sure that you have identified a market that will accept the product or service. If you are launching something revolutionary, then the three pillars above become even more important as you will use your website and content marketing to educate your readers on the value of doing business with you. The more popular the product, the easier to sell, but then you are still requiring the aggressive marketing to make you company stand out from the others offering similar products or services.
Together these pillars will help your business to succeed, if you would like more information on how to implement these strategies into your existing website, please do not hesitate to contact one of our friendly sales consultants today!