Use Video to grow your Business

by | Aug 17, 2014 | NEWS: SEO | Web Design| Content Marketing, SEO | 0 comments

How To Use Video To Market And Grow Your  Business video

Our video production team at BMG Marketing have put together some tips and ideas on how to use video production to market your business and turn it into sales.

  • Typically a corporate video should be short: 2-5 minutes.
  • Keep it fast paced and interesting to hold the attention of your viewers.
  • Have a clear message and don’t try to cover too much ground with one video.
  • Make sure your sound is professionally recorded. Viewers are not forgiving of bad audio.
  • Have a Storyboard – a plan that’s well thought out- it will make your video recording efficient.
  • Pay careful attention to the editing – mixing the audio and using titles to emphasize key points.

Ask yourself what is the desired course of action when the video is over. Is it to buy something or make a donation? Focus on your intended outcome and it will help structure your video.

Every business should have a corporate video on YouTube. Once you create a YouTube account you can easily create your own YouTube Channel, this is a online library to organize all your corporate videos. Once your video is online you can email the link to friends and associates, embed the link in email blasts, your blog and social media sites. The benefit of YouTube is if you keyword it properly and write the video description carefully it will drive traffic to your website.

Your YouTube video can be placed anywhere on your website in virtually any size. We can help if you have problems configuring your YouTube player. Talk to your web developer to ensure your new video is in your ‘Site Map’ so search engines can readily find it.

YouTube tracks the number of viewers your videos receive and also allows comments from visitors if you wish.You can determine the location city of your viewers, the viewing time on your site and the keywords they used to find you.

You can insert or embed your new video into Power Point presentations. This is a great way to quickly convey your corporate message, train staff and orientate volunteers. It can also be used as a powerful tool for fund-raising. It shows your business is ‘leading edge’ and progressive.

BMG Marketing can help any sized company develop cutting edge video content. we listen to the client and work with whatever budgets are available. If you would like to know more about how we can help your business get thrown into the lime light today, please do not hesitate to contact us today!