What is SEO (Search Engine Optimisation)?


Our team at BMG Marketing have put together this article, which simplifies  and explains clearly what is SEO and why its important to have in order to get your website to rank on Google. These days Google specifically displays sites it believes are authoritative and relevant to the question being asked by the web surfer. Google measures a websites relevance by analyzing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they will display to a web surfer in answer to their question.

How  can one make their website appear in search results?

How does one go about getting your website to rank well in search results? Well the answer is quite simple, if you follow this equation. 

Great Content + Quality Links = Search Engine Success!

How Does Google Decide which websites get what ranking?

Google promotes websites it thinks are authority pages to the top of its rankings. It’s your job to create authority pages. In simple terms this involves writing content and building links.

Therefore any successful SEO strategy will  involve writing webpages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of Google.

A Simple 1-2-3 Guide to Getting Better Search Results

  1. Write content that uses words and phrases used by people who search for your product
  2. Build links to your pages to show they are important
  3. Keep doing it!

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it’s SEO.

Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. At BMG marketing we are not trying to confuse our clients and actually promote and encourage them to learn about what we are doing with their hard earned money to improve their websites.

Backlinks seem to be important, How does one get them?

Correct, backlinks are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. At BMG marketing, we will we consider a quality link as being a website with a ranking of at least 75%. We choose quality over quantity and that is why we get results for our clients.

If you would like to know more about SEO or how our firm could help you today with all your online marketing needs. Please do not hesitate to contact one of our consultants today!