Why Your Website Rankings Are Dropping and our Top Six Tips to Fix It
With the recent changes to Google’s search algorithm, a large number of sites are experiencing sudden drops in ranking.Our SEO team at BMG Marketing have put together this article to answer why your website rankings are dropping and our top six tips to fix it and get your rankings back up to its highest possible position.
But if you insist on tracking rankings, and you want to ensure that you maintain your positioning, there are 7 things you can do when you start noticing a drop for a specific keyword.
Tip 1:Using the power of Internal linking
One of the biggest mistakes we see websites making these days is that they tend to forget to use internal linking, in which you link one of your web pages to another. And if you happen to use internal linking, you are probably using rich anchor text, which isnt advised and will not get you positive results.
Don’t expect immediate results when you start adding internal links. It typically takes 3 plus months for the links to start kicking in. And you can’t just go into your old web pages and posts and shove tons of internal links. You need to do this slowly, over time, and add internal links to new pages as well.
Tip 2: Speed up your website
In 2010, Google announced that it would take site speed into account when determining a site’s ranking.
So, how do you improve your site speed?
It’s called Google Page Speed. All you have to do is sign up and follow a few non-technical steps. You should see an increase in the loading speed of your website.
Tip 3: Update your web page
This tactic is probably the simplest out of them all, and it is usually the most effective one as well.
Google prefers ranking fresh pages to stale, old ones. So, by adding updated content and images to your web pages, you are going to create a better user experience.
This will cause people to stay on your site longer and increase the likelihood of them linking to your site and even sharing your content on the social web.
Tip 4: Optimize your websites design
Mobile and tablet devices are growing at a much faster pace than laptops or desktops. By ensuring your website is compatible with all device types, you’ll increase the odds of keeping your rankings high.
Otherwise, it would be a poor choice by Google to continually rank mobile-unfriendly sites when a large portion of searchers use mobile phones.
Through Google Analytics, you can see the type of devices people are using to visit your website: everything from mobile phones to tablets to laptops and even desktop computers.
To find out what types of mobile devices they are using, all you have to do is log in to Google Analytics and then click on “audience”, then “mobile”, and then “devices”.
A simple way to ensure you are providing a good mobile experience is first to ensure your site loads fast because not everyone has a fast data plan. You can do this through Google Page Speed, which we talked about above.
Next, you can ensure you are providing a good mobile or tablet experience by making your website design responsive. This way, no matter what screen size someone is using, your design will adapt to it.
Tip 5: Increase your social shares
There’s been a recent debate on whether social shares impact rankings or not. Whether they do or they don’t, more social shares means more traffic. And the more people visit your website, the higher the chance that someone will naturally link back to you. And more links mean higher rankings.
For this reason, you should try to get more social shares.
There are 7 simple ways you can get more social shares of your web pages:
- Add social sharing buttons to your web pages. Similarly to plugins you maybe using on your blog like Sharebar, you also want to use social buttons on the web pages that contain valuable content.
- If you have a blog, you can always ask your readers to share a specific web page via Twitter or Facebook.
- If you have connections to any influential social media users, you can ask them to share your web page as well.
- You can always pay for a social share through Twitter ads.
- You can pay for Facebook shares and likes through Facebook ads.
Tip 6: Upload relevant articles
You need to keep users coming back to your site, and you need to develop site trust with Google. One of the best ways to do this is to have a Blog, in which you share industry relevant information. For example if you are a recruiter, then you would put up a blog post about “How to write a resume in 10 easy steps”, or “How to find that dream job”. By providing regular articles on subjects your target audience would be interested in you will gain Google’s trust and your rankings will improve. Our team at BMG Marketing see’s the best results if you upload at least ten unique articles a month.